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SAY NO TO MISLEADING ADVERTISING

Lies. Trickery. False claims. Hidden restrictions. Companies and advertisers have gotten away with misleading advertising for far too long. It’s time to take a stand against it.

Join the conversation. And with your help, we can make advertising truthful again. #LetsStayTrue

The Stay True Index

A national platform that sheds light on honesty in advertising and encourages Singaporeans to talk about the issue.

762
Total conversations
Since 1 Jan 2018

AMOUNT OF CONVERSATIONS EACH WEEK SINCE 1 JAN 2018

The amount of digital conversations about honesty in advertising on a national level; derived from tracking relevant keyword mentions, posts tagged with #LetsStayTrue, and submissions from the misleading advertising form.

WHAT CONSUMERS ARE SAYING

RT @valtamerii kihyun's height....false advertising https://t.co/sval0vhmH1
@cian1675
Twitter
Visited some shop today and I don’t even think the true costs of stuff are actually calculated this way!?#LetsStayTrue
23AndMe Accuses https://t.co/38JNbBfVLG of Patent Infringement and False Advertising https://t.co/XA4EORYWH9 https://t.co/DWlEJVkayt

Key highlights

An overview of industries with the lowest amount of misleading ads versus the highest amount of misleading ads.

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Industries with the least misleading ads

1
NGOs
2
2
HR
5
3
Creative
8
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Industries with the most misleading ads

1
Home Services
138
2
Financial
130
3
F&B
76

How are singaporeans feeling

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angry
57
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annoyed
135
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confused
35
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sad
22
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speechless
14
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