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SAY NO TO MISLEADING ADVERTISING

Lies. Trickery. False claims. Hidden restrictions. Companies and advertisers have gotten away with misleading advertising for far too long. It’s time to take a stand against it.

Join the conversation. And with your help, we can make advertising truthful again. #LetsStayTrue

The Stay True Index

A national platform that sheds light on honesty in advertising and encourages Singaporeans to talk about the issue.

927
Total conversations
Since 1 Jan 2018

AMOUNT OF CONVERSATIONS EACH WEEK SINCE 1 JAN 2018

The amount of digital conversations about honesty in advertising on a national level; derived from tracking relevant keyword mentions, posts tagged with #LetsStayTrue, and submissions from the misleading advertising form.

WHAT CONSUMERS ARE SAYING

@BellRossWatches SHAME on B&R ; 420 euros for checking my BR126 while still under warranty! Such poor customer service! they say it is my fault.... then this watch is not appropriate for active life style...if so, stop misleading aviation theme ad !!... Read more
@BellRossWatches SHAME on B&R ; 420 euros for checking my BR126 while under warranty! Such poor customer service! they say it is my fault..then B&R watch is not appropriate for active life style...if so, stop misleading aviation theme ad !! Guys if y... Read more
.@AirAsiaSupport please stop automatically adding baggage and insurance! I just paid hidden costs for services I don’t want.

Key highlights

An overview of industries with the lowest amount of misleading ads versus the highest amount of misleading ads.

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Industries with the least misleading ads

1
NGOs
2
2
HR
5
3
Creative
10
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Industries with the most misleading ads

1
Financial
156
2
Home Services
143
3
Beauty
90

How are singaporeans feeling

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angry
87
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annoyed
168
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confused
42
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sad
25
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speechless
20
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