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SAY NO TO MISLEADING ADVERTISING

Lies. Trickery. False claims. Hidden restrictions. Companies and advertisers have gotten away with misleading advertising for far too long. It’s time to take a stand against it.

Join the conversation. And with your help, we can make advertising truthful again. #LetsStayTrue

The Stay True Index

A national platform that sheds light on honesty in advertising and encourages Singaporeans to talk about the issue.

932
Total conversations
Since 1 Jan 2018

AMOUNT OF CONVERSATIONS EACH WEEK SINCE 1 JAN 2018

The amount of digital conversations about honesty in advertising on a national level; derived from tracking relevant keyword mentions, posts tagged with #LetsStayTrue, and submissions from the misleading advertising form.

WHAT CONSUMERS ARE SAYING

@BellRossWatches SHAME on B&R ; 420 euros for checking my BR126 while still under warranty! Such poor customer service! they say it is my fault.... then this watch is not appropriate for active life style...if so, stop misleading aviation theme ad !!... Read more
Wow @facebook I just realized how many layers of my personal information you are making available to my FB friends for their ‘Apps’ usage. I wonder which tiny, squiggly, hidden part of your terms have made it possible to do this with what you’ll call... Read more
@BellRossWatches @RenaultSportF1 SHAME on B&R ; 420 euros for checking my BR126 while still under warranty! Such poor customer service! they say it is my fault.... then this watch is not appropriate for active life style...if so, stop misleading avia... Read more

Key highlights

An overview of industries with the lowest amount of misleading ads versus the highest amount of misleading ads.

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Industries with the least misleading ads

1
NGOs
2
2
HR
5
3
Creative
10
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Industries with the most misleading ads

1
Financial
157
2
Home Services
144
3
Beauty
90

How are singaporeans feeling

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angry
91
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annoyed
169
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confused
42
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sad
26
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speechless
20
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Thank you for notifying us about
a misleading ad you saw.

The Stay True Index will be updated with your
submission.

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what you feel about this ad.

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submission.

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