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SAY NO TO MISLEADING ADVERTISING

Lies. Trickery. False claims. Hidden restrictions. Companies and advertisers have gotten away with misleading advertising for far too long. It’s time to take a stand against it.

Join the conversation. And with your help, we can make advertising truthful again. #LetsStayTrue

The Stay True Index

A national platform that sheds light on honesty in advertising and encourages Singaporeans to talk about the issue.

932
Total conversations
Since 1 Jan 2018

AMOUNT OF CONVERSATIONS EACH WEEK SINCE 1 JAN 2018

The amount of digital conversations about honesty in advertising on a national level; derived from tracking relevant keyword mentions, posts tagged with #LetsStayTrue, and submissions from the misleading advertising form.

WHAT CONSUMERS ARE SAYING

No hidden costs https://t.co/gGuRnSaBWN
literally every insta post is some influencer talking about a sponsored product that they probably don’t even like
Social media platforms are getting more transparent about advertising after facing backlash in 2017. Here's why it's a good thing for content marketers https://t.co/BovkGDTMv7

Key highlights

An overview of industries with the lowest amount of misleading ads versus the highest amount of misleading ads.

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Industries with the least misleading ads

1
NGOs
2
2
HR
5
3
Creative
10
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Industries with the most misleading ads

1
Financial
157
2
Home Services
144
3
Beauty
90

How are singaporeans feeling

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angry
90
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annoyed
169
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confused
42
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sad
26
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speechless
20
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